Nordicom: New book: Teletext in Europe. From the Analog to the Digital Era

New book: Teletext in Europe. From the Analog to the Digital Era

edited by Hallvard Moe & Hilde Van den Bulck

This book is about teletext: a “broadcast service using several otherwise unused scanning lines (vertical blanking intervals) between frames of TV pictures to transmit information from a central data base to receiving television sets”. To the contributors to this book and possibly to many readers, this technical definition will feel out of place as it obscures the rich history of a formidable if forgotten medium. Nevertheless, it is the basic technology of teletext that sets it apart from other media and that, in part, has been the basis for much of what did and did not happen to teletext in terms of policy, institutional setting, content, users and scholarly interest. Many contributions in this book will provide similar definitions, but mostly as a stepping-stone to explore all that has so far been left unsaid by this technical description. It is this gap in our knowledge of teletext in Europe that this book aims to fill.

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Hilde Van den Bulck, Hallvard Moe

Teletext in Europe. An Introductory Guide to the Book


PART 1: Perspectives 

Hilde Van den Bulck, Hallvard Moe

1 Why Media Researchers Don’t Care About Teletext  ?


Raquel Meyers

2 Is It Just Text?  \

Lars Nyre

3 What Is Teletext? A Phenomenological Description


PART 2: Cases 

Hilde Van den Bulck

4 Teletext in Flanders. A Medium Hiding in Plain Sight

Manuel Puppis, Samuel Studer, Edzard Schade

5 Back to the Future. What Teletext’s Past Tells Us About the Future Relationship Between Public Service Media and Publishers in Switzerland

Marko Ala-Fossi

6 The Old Reliable. Teletext as a Survivor of Digitalization of TV in Finland

Pernilla Severson

7 Super Teletext. A Social Shaping of Teletext as Locating Newness in a Media Convergence Future

Ole J. Mjøs

8 The Icelandic Public Service Broadcaster RÚV’s Teletext Service Textavarpið and Media Change


Hallvard Moe

9 Freedom of Information and Divides in the Digital Age. Teletext and Internet Use in Norway


Mato Brautović, Tena Perišin

10 Teletext as a New Media Promoter in Croatia. Surviving War and Transition


Luca Barra, Gabriele Balbi

11 The Italian Way to Teletext. The History, Structure and Role of Televideo Rai


Lyombe Eko

12 Teletext and Videotex in France. From Innovative Social Media to Objects of Cultural Memory


Hallvard Moe, Hilde Van den Bulck

Postscript. Lessons from Analyses of a Forgotten Medium



Karin Poulsen


University of Gothenburg

P O Box 713

SE-405 30 Göteborg

Tel. +46 31 786 4419+++